Netflix has surpassed Disney in market cap.
What are the concerns for investors? especially vs. an investment in Netflix
1) asset heavy (theme park) model
Theme park risk is exposed during covid. Plus, as theme parks are located across the world, different jurisdictions can complicate the operation.
And it’s trying to expand. In the next 10 years, Disney plan to double global capex to $60bn. Much of that is probably due to the land bank – “In fact, Disney Parks has over 1,000 acres of land for possible future development to expand theme park space across its existing sites”.
It’s a truly unique experience, but also considered as a riskier one vs. Netflix’s spending on content.
And it requires consumer spending on theme parks to double? This might be possible if one family went to Disney Park once in the past decades, and is going to visit twice in the next decade; but could be a burden if one expects visits per year to double for a family.
2) caught up in US-China tension?
Netflix doesn’t directly operate in China, and its financial performance doesn’t depend on China. This can be a relief for investors, who usually don’t want to be caught up in geopolitical tensions.
3) unprofitable streaming?
It takes time to be profitable in streaming, with a stable subscriber basis and a good pricing strategy. It’s actually not that easy.
For CY2023q3, Disney streaming revenue is ~59% of Netflix. Disney had 199mn subscriptions across offerings, while Netflix had 247mn during the same time period, or 80% in terms of number of subscriptions.
Disney’s core Disney+ paid subscriptions are at 112.6 million as of Sep 2023 and lost $420 million in that quarter. Although loss has decreased, it take longer and a bigger scale to become a good income stream for Disney.
Comparing with Netflix, which got $16.64 / month from ~80mn paid membership in US & Canada, Disney got $7.5 / month for its 46.5mn US subscribers.
You can’t double the price overnight. Disney needs to increase its value delivered to consumers in streaming.
Disney announced price hike back in Aug, effective Dec 2023 – from $10.99 to $13.99 / month, or 27% hike for the non-ads plan in the US.
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New:
Source: https://www.flatpanelshd.com/news.php?subaction=showfull&id=1691641877
Old:
Source: https://thewaltdisneycompany.com/ad-supported-disney-subscription-tier-to-launch-in-the-u-s-on-december-8/