- I will keep this updated
- Based on personal ins screenshots
Effort One – Bis/Org official page and promotion
E.g.
Similar to FB’s news feed ads; similar to ads in Wechat Moments, etc.
Effort Two – Ads in Instagram Stories, in three forms: Learn More, Shop Now, Subscribe
E.g.
Currently Instagram hasn’t provide direct shopping/subscription function; it is linking to third-party websites.
But I could see it is possible to bypass Amazon or Apple ID subscriptions.
Effort Three – cosponsored
E.g. (from a public account through search)
This is more like a platform and pairing influencers with businesses. Provide a way for influencer to monetize and change the way businesses used in promotion.
Effort Four – cross suggestion/reference
It is not formally introduced to users. But it is enabled by Instagram’s ecosystem.
E.g., after I followed an independent hotel in Palm Spring, I got three likes from JW Marriott Desert Springs (a nearby hotel).
Also, I got followed by collegehousephilly after following DailyPennsylvania (student-run newspaper at Penn, mostly seen by Penn students); Philly is short for Philadelphia, where Penn is located.
Will keep updating this post.