Starbucks 星冰粽
Price: ¥198 / a set of ten
KFC 咸蛋黄肉粽
Price: ¥9 / 1 pc; ¥16 / 2 pc; ¥38 / a set of 5
Pizz Hut 必胜高粽
Price: ¥88 / a set of 6, the second set half-priced
The localization efforts for brands that don’t have Zongzi..
Localization For Duanwu (Dragon Boat Festival)