Localization For Duanwu (Dragon Boat Festival)

Starbucks 星冰粽

Price: ¥198 / a set of ten

KFC 咸蛋黄肉粽

Source: k.sina.com.cn / 吃啥

Price: ¥9 / 1 pc; ¥16 / 2 pc; ¥38 / a set of 5

Pizz Hut 必胜高粽

Price: ¥88 / a set of 6, the second set half-priced

The localization efforts for brands that don’t have Zongzi..