On this annual shopping festival, we could see how Chinese consumers are growing their spending.
Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36)
With updated info: Alibaba singles day sales GMV stood at 268.4 billion yuan (~$38 billion), growing 26% from last year.
Dots to connect: competitions from JD and Pinduoduo?, growth okay, houses being sold on platforms, live steaming as a new type of sales & marketing but costs?