An shrinking industry with huge impacts
Also – a report on beer that includes 2011-2016 beer consumption growth by country.
So ~200,000,000,000 liters divided by world population of 7,500,000,000 = 26.67 liters per person annually.
Say a can of beer is 330 ml – then each person is consuming ~80 cans per year.
That is a larger than I expected.
Although beer still needs to compete with wines, spirits and others for total alcohol consumption, it is still the no.1 source of alcohol (worldwide, but varies by country) – the impacts on everyday life are huge!
A better graphic illustration of alcohol consumption can be found here. A few screenshots are listed below.
Trends: to more premium options & to craft beer
In the US, craft beers is a growing sector while the overall beer sales is declining in 2018.
And the number of brewpubs is growing rapidly in recent years in the US.
And stories have been told, for example, Corono has been very popular and growing fast in China.
On a conference call following the release of Q1 2018 results yesterday, Carlos Brito told analysts that AB InBev’s more expensive offerings are doing “very well” in China. He singled out Corona, which became the number one imported beer in China in the three-month period. The brand “[is] growing very rapidly”, Brito added. A-B InBev boasts around a 20% market share in the country, with strength coming from its premium and super-premium brands. [just-drinks.com]
And sales of Budweiser in China overtook those in America in the first half of 2018. [beveragedaily.com]
Corona’s parent company Modelo was acquired by AB InBev in 2012 for $20 billion at an enterprise value to EBITDA multiple of 15.4 times.