What are people buying?

Clearly not LVMH.

 

The core fashion and leather goods has not been growing much since 2024.

 

Back in 2018, LVMH still grew 10% yoy.

Back in 2008, LVMH still grew 4.3% yoy.

In 2009, LVMH revenue decline by 1% yoy. However, the fashion and leather goods segment still grew ~5% in 2009.