ANTA brand was established in 1991, while ANTA Sports Products Limited, a leading sportswear company in China, was listed on the Main Board of HKEx in 2007 (Stock code: 2020.HK). ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of ANTA sportswear series to provide the mass market in China with professional sporting products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, SPRANDI, KINGKOW, and KOLON SPORT, and by setting up an investor consortium to successfully acquire Amer Sports Corporation in 2019, a Finnish sportswear group that has internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto, Wilson and Precor etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets[1].
ANTA has grown into the largest domestic sportswear brand in China and the third largest in the world in 2017[2]. Anta reached RMB24.1 billion revenue in 2018, increased by 44.4% year over year. Apparel, footwear and accessories accounted for 61%, 35.8%, and 3.2% of revenue respectively[3].
As multi-branding has been a very important strategy for Anta, the following report will be focusing on brands (mainly by acquisitions) and corporate actions.
[1] http://ir.anta.com/en/about.php
[2] http://webcast.live.wisdomir.com/anta_17ar/ann.pdf
[3] https://www1.hkexnews.hk/listedco/listconews/sehk/2019/0226/ltn20190226159.pdf