ANTA & ANTA KIDS
ANTA brand is positioned as a functional sportswear brand in mass market and is committed to offering high value-for-money professional sportswear to consumers. In late 2015, ANTA brand also tapped the potential soccer market by launching high value-for-money professional soccer gear to cater to increasing demand. Stores were mostly located in China’s second- and third-tier cities[1].
ANTA KIDS has been launched in China in 2008, which was the first Chinese sportswear brand to tap the children’s sportswear market. It is positioned as a children’s sportswear brand in mass market and it offers good value-for-money and highly comfortable products to children aged 0 to 14. ANTA KIDS stores are mostly located in China’s second- and third-tier cities8.
Number of ANTA stores (including ANTA KIDS standalone stores) in China stood at 10,057 by the end of 2018, up from 9,467 in 20176.
ANTA sponsored 24 Chinese national teams, including winter sports, boxing and taekwondo, gymnastics sporting management event centre, weightlifting, wrestling, judo and rowing. As the official sportswear partner of the COC, ANTA fully supported the Chinese national teams at the PyeongChang 2018 Olympic Winter Games6.
In 2018, ANTA signed an endorsement contract with Gordon Hayward, an NBA star. Hayward, alongside Klay Thompson, Rajon Rondo and Luis Scola, became ANTA’s basketball endorsers6.
In the first half of 2018, ANTA confirmed its strategic partnership with Zhejiang Greentown Football Club, and announced a brand new home and away shirt design for the club’s 2018 season. This was ANTA ’s first professional soccer club collaboration, proving our commitment to developing in this area6.