Is China’s mobile gaming market growing?

Yes.

In 2023 summer (July and Aug), China’s mobile gaming market grew 57% yoy (!).  China’s overall gaming market grew 46.1% yoy in August.

That’s an amazing number, considering it’s quite mature and developed already.

The base effect is obvious though. China’s most recent crackdown on video gaming back to Aug 2021 lasted around a year (or15-month if consider Tencent’ new commercial license as an end).

New game license issuance resumed in Apr 2022, stopped once again in May 2022, and resumed in June 2022. However, big companies like NetEase didn’t get new commercial game licenses until September 2022, and Tencent waited until November 2022 (no new game license issued in Oct 2022).

The crackdown led to yoy decline of ~24% in summer 2022 (July and Aug) for mobile gaming, which is ~70% of the market.

However China mobile gaming is reaching a new high now. It’s 20% higher than 2021 summer.

Comparing with 2020 summer, 3-yr CAGR would be 8.9% for mobile gaming.