Bilibili, a younger Chinese user focused video website generates advertising revenue at about 7.5 rmb per DAU per month, slightly above $1 ARPU per month.
That is less than half of Kuaishou, which is above 16.5 rmb per DAU per month, or about $2.4 ARPU per month.
Kuaishou’s DAU size is near 4x Bilibili, so ads revenue is nearly 8x larger.
But these are nothing compare with Meta, which commands about $30-$40 ARPU per month in North America.
So Kuaishou is only like 1/10.
Douyin is the highest in China.
Using $50bn pure ads in China and 800mn DAU gives about $5 ARPU per month.
On top of that there are e-commerce, local services, payments, live-streaming etc. so overall Douyin app ARPU is a lot higher than pure ads.
Just comparing ads revenue: Douyin DAU 3-3.5x Meta NA but ads ARPU is 15% of Meta, which will give you about 50% of Meta NA ads rev of ~$100bn.