I met %Arabica Coffee in Hong Kong.
I liked it, especially the design of the coffee shop; I still kept its physical customer loyalty program card.
The coffee chain expanded in mainland China in 2018.
I have been to several of its stores in mainland China and it’s one of my favorites.
In mainland China, the %Arabica coffee loyalty program is more digital (I am using its mini-program on WeChat) and ran separately from the HK one.
The mini-program kept my previous purchases and the Grande Ice Americano is 35 rmb.
You know what, I am buying the %Arabica Grande Ice Americano with delivery to my door for 24 rmb (on weekend) !
As Meituan should also take a cut, the net price for %Arabica is much lower than 23 rmb.
That’s 1/3 cut for consumers and 40-50% cut for %Arabica!
That even makes the housing price decline in China “normal” and “not sufficient”.