On 15 April 2019, shortly before 18:50 CEST, fire broke out beneath the roof of Notre-Dame Cathedral in Paris. [Wikipedia]
When it comes to recover/rebuild the damaged masterpiece, the gaming industry will help.
The 2014 game ‘Assassin’s Creed Unity,’ set in Paris during the French Revolution, features a realistic 3D model of the historic house of worship. Caroline Miousse, an artist for the game, spent about two years perfecting the model of the cathedral that appears on gamers’ screens. [New York Post]
Notre-Dame Cathedral in the game | Source: theverge.com
Game developer Ubisoft also employs several staff historians to help dig up any extra details the development team might need. [The Verge]
The level of details not only makes Assassin’s Creed a great game, but also could help to save the history and the real world.
I know this doesn’t help, but we have exquisite 3D laser maps of every detail of Notre Dame, thanks to the incredible work of @Vassar art historian Andrew Tallon. Prof Tallon passed away last November, but his work will be absolutely crucial https://t.co/YJl3XXUZTg
In the past, we have many artworks digitalized but mainly for a paining or a sculpture I guess. The tragedy happened in Paris will remind us of many other things to be digitalized. In the future, VR games would probably need even more details and virtually serve as a permanent digital copy of our history. Expect much more “digitalization work” to be done in the next few years. We may even digitalize an event or a piece of time in the digital world.
It’s going to be similar to the “genome bank” to preserve what have existed in this world.
Starbucks Rewards April 2019 | Source: starbucks.com
Taking the previous revamp into account, from pre-April-2016 to post-April-2019, the program has been through 2 major changes with “points inflation” being the unchanged theme.
Let’s go back and do some calculation.
Program Redesign In April 2016
Starbucks Rewards has been through a redesign in April 2016, which transformed the transaction-based system into a value-based one.
Basically, before 2016, a $1.95 purchase is equivalent to a $5+ purchase in terms of stars earned (1 star; 12 starts = 1 free drink).
Starbucks Rewards revamp in April 2016 | Source: starbucks.com
Assuming a customer would use his/her stars for a free item with an average value of $5:
For a customer normally purchase an item of $2.5 to earn stars, the reward yield is approximately halved:
previously – 5/(12*2.5) = 16.67%
2016 program – 5/(125/2/2.5*2.5) = 8%
For a customer normally purchase an item of $3.5 to earn stars, the reward yield is cut by 1/3:
previously – 5/(12*3.5) = 12%
2016 program – 5/(125/2/3.5*3.5) = 8%
This change was resonating with a broader trend in “rewards” offered by consumer-facing industries such as airlines.
United award miles redesign | Source: thepointsguy.com
Program Redesign In April 2019
As I mentioned at the beginning, the new program features a 20% inflation in terms of redeeming free drinks.
For dollar values, in the 2016-version, a Starbucks star is approximately worth 4 cents ($5/125); now, it is approximately 3.33 cents ($5/150). [to enhance the utility, one could order a venti drink and add a shot, making free drink ~$9 so a star is worth ~7 cents before and ~6 cents in the new program]
However, better yields could be found in hot coffee/tea.
hot tea usually has a price of $2.25/2.45/2.65 for tall/grande/venti size; simply taking it as a $2.5 value, a star = $2.5/50 = 5 cents
hot coffee (in brewed coffee category) usually has a price of $2.15/2.45/2.75 for tall/grande/venti size; in a venti size coffee, a star = $2.75/50 = 5.5 cents
there is a brewed product called Caffe Misto, which has a value of $3.35 for venti size, then a star = 6.67 cents
for lunch items, to make a star’s value above 4 cents, items needs to have a value of $8; and a $10 item for 5 cents value. Those items could be easily found in Starbucks’ new Mercato lunch category
The items above will maintain the value of stars and provide the valuable revenue diversification for Starbucks (especially for lunch items).
Plus, those items usually involve less manual work from baristas. They could enhance the overall productivity for Starbucks stores and increase the profit margin on average.
Just finished The World Until Yesterday by Jared Diamond this weekend and here is an excerpt I would really want to recommend, where you could literally replace “languages” with other words.
How do languages go extinct? … so too are there different ways of eradicating a language.
The most direct way is to kill almost all of its speakers…
The next most direct way to eradicate a language is not to kill its speakers, but instead to forbid them to use their language, and to punish them if they are caught doing so… the French government’s official policy is in effect to exclude the Breton language form primary and secondary schools…
But in most cases language loss proceeds by the more insidious process now under way at Rotokas… Young people in search of economics opportunity abandon their native-speaking villages and move the urban centers, where speakers of their own tribal language are greatly outnumbered by people from other tribal backgrounds, and where people needing to communicate with each other have no option except to speak the majority language…
Eventually, minority languages are spoken only by older people, until the last of them dies. Long before that end is reached, the minority language has degenerated through loss of its grammatical complexities, loss of forgotten native words, and incorporation of foreign vocabulary and grammatical features.
target was a nearby galaxy dubbed M87 and its supermassive black hole, which packs the mass of six and half billion suns. Despite its size, the black hole is so far from Earth – 53 million light-years – that capturing the image took a telescope the size of the planet.
Meanwhile, a firm in China claimed the copyright of this picture and tried to charge fees for it.
The firm, called Visual China, is China’s largest stock images provider.
It shut its website and apologized on Friday after it falsely claimed copyright of images such as the first photo of a black hole and China’s national flag. [Reuters]
It is a time that China is doing more to protect intellectual property but company in this is embarrassing. It’s definitely not a representation of the “highest” level of IP protection in China, but it does show us that a lot of work needs to be done.
That is also the reason that Lyft’s valuation is under pressure these days. It all makes that Lyft and Morgan Stanley have something to argue about… Lyft’s high valuation at IPO makes it difficult for Morgan Stanley and other banks to sell Uber. (and the pressure is much higher in such a big deal – $10 billion)
So relatively speaking, how much “higher” is Lyft valued?
Uber adjusted ebitda -1.85 billion vs. Lyft -944 million, ~2x
Uber revenue 11.27 billion vs. Lyft 2.16 billion, ~5x
Uber total trips 5.2 billion vs. Lyft 619 million, ~8x
Meanwhile, Pepsi Co has made a series of investments and acquisitions. The most recent move is to buy SodaStream for $3.2 billion.
Source: sodastream.com
I feel like consumers’ tastes in China need to catch-up…. at least a certain percentage of people should look for heathy brands. There is no well-recognized Chinese brand in this category (at least to me).
Future is closer than most will believe. Drone delivery is yet another example.
Imagined Reality
A few days ago (around April Fools’ Day), a FAKE video (by rendering) populated on Twitter, presenting an Amazon mothership equipped with drones.
However, this may not be far away from what the future will look like, especially for the drone part.
Amazon’s Plan
The idea could be seen in an Amazon patent US000009305280B120160405 filed in December 2014 and issued by the USPTO in April 2016.
Amazon patent for massive flying warehouses equipped with fleets of drones that deliver goods to key locations | Source: BBC
This is part of Amazon Prime Air program first announced in 2013. It looks more viable on the drone-only side, the first delivery made in December 2016 in Cambridge, UK.
And in 2017, an Amazon Prime Air drone dropped off some bottles of sunscreen for attendees at the company’s invite-only MARS conference in California. [The Verge]
The deliveries will start with roughly 100 homes in the Canberra area. The drones are required to operate during daylight hours, banned from crossing over major roads and there’s a minimum distance they have to maintain from people on the ground.