From Black Myth: Wuong last summer, to Labubu, to Ne Zha 2 this year, Chinese cultural products are making amazing progresses.
They make records in different categories:
Black Myth: Wukong is widely regarded as the first successful AAA game from the Chinese video game industry, and is “one of the fastest-selling games of all time“.
Labubu is a fashion toy that is popularizing across the world.
Ne Zha 2 is an animated film, and is the highest-grossing animated film globally and the highest-grossing film in China.
They are all very successful in China.
They are not all very successful globally – Ne Zha 2 didn’t resonate a lot with the ex-China market. It is made for the Chinese market.
Black Myth: Wukong is made for global markets and it does resonate with gamers globally, but the appealing is less so for ex-China market. Chinese gamers who know the novel (nearly everyone) would enjoy it more.
Labubu doesn’t have a target audience in mind. It’s a “fashion” that can be even more popular in certain regions ex-China than China.
Their importance are different.
Ne Zha 2 and Black Myth: Wukong are in traditional industries. They can be considered the “best ever” for an average Chinese consumer for has never been exposed to global cultural products; but on a global standard, they are not significantly better than other cultural products.
Labubu is more in its own game.
Btw, both movie and games are regulated in China. But toy is less regulated.
On IP ownership: both Ne Zha 2 and Black Myth: Wukong borrowed IP from traditional Chinese tales. Labubu IP is created contemporarily and is owned by the company.