Why books (& reading) are one of the best investments?

You can get 20% return on stocks per year if you are as good as Buffet.

But books and reading have a much higher return!

The cost of a book is basically cost-plus, including those paid to the author. It’s relatively small sum of money – likely less than a meal.

The price is similar for every one. It’s up to each reader to capture all the upside to him/herself. No price discrimination.

The paper and the printing are basically similar across books – different words on a single page don’t mean they cost differently. Therefore, an amazing book costs the same as any other books (well, royalties, length, quality of paper may differ, but you know what I mean).

Put it another way, a good reader can get higher value from reading books, without increasing costs, if he/she can pick “high value” books (for him/herself).

It’s like Nvidia pays similar prices as others for the same wafer to TSMC, but gets higher value/return from it.

Besides money, readers are also investing their time. So, the return of reading a book could be even higher if he/she can read more efficiently, reducing time spent while still get most of the stuff.

It’s like fitting a few more chips onto one wafer.

What’s more impressive? TSMC has a high market share and some bargain power, but printing books seem to be very fragmented and has very good availability.

Enjoy reading great books! That’s likely a higher return investment than Nvidia selling chips.

 

 

Wanda Commercial refinancing YTD

Sources

  • 年初融美元债$700mn,12+% yield
    • 2025 $400mn @11%
    • 2026 $300mn @11%
  • 境内中期票据 15 亿 rmb,6.8%
  • 卖万达电影股权,两笔共40多亿rmb,
    • 一笔中国儒意(背后腾讯出钱)
    • 一笔是东方财富的老婆
  • 卖5座万达广场股权;price? to 大家保险 etc
  • 发行ABS; didn’t work
  • Net income ~$1bn in 23H1

Uses

  • 还40亿 rmb 票据
  • 还$400mn Jul 2023美元债@6.875%
  • Sep 回购 5.58% 38亿puttable境内债 20万达01

Upcoming: Jan 2024 $600mn 7.25% note

Potential: didn’t IPO -> to repurchase 30bn rmb

Is China’s mobile gaming market growing?

Yes.

In 2023 summer (July and Aug), China’s mobile gaming market grew 57% yoy (!).  China’s overall gaming market grew 46.1% yoy in August.

That’s an amazing number, considering it’s quite mature and developed already.

The base effect is obvious though. China’s most recent crackdown on video gaming back to Aug 2021 lasted around a year (or15-month if consider Tencent’ new commercial license as an end).

New game license issuance resumed in Apr 2022, stopped once again in May 2022, and resumed in June 2022. However, big companies like NetEase didn’t get new commercial game licenses until September 2022, and Tencent waited until November 2022 (no new game license issued in Oct 2022).

The crackdown led to yoy decline of ~24% in summer 2022 (July and Aug) for mobile gaming, which is ~70% of the market.

However China mobile gaming is reaching a new high now. It’s 20% higher than 2021 summer.

Comparing with 2020 summer, 3-yr CAGR would be 8.9% for mobile gaming.

BYD export machine running hot; EU’s investigation of Chines EVs; disagreement between Scholz and Macron

BYD started to report overseas sales in July 2022.

So we have the first YoY quarterly number: over 300% yoy growth! (over 4x)

Overseas volume as % of total volume grew from 3% in 2022q3 to 8.6% in 2023q3 – still looks to be a low number.

UBS claimed that BYD has “a sustainable ~25% cost advantage for BYD over legacy competitors”. (Sep 2023)


A few days after UBS report, EU launched investigation into Chinese EV subsidies.

Meanwhile, as Bernstein and WSJ pointed out, not all of those come from Chinese automakers; Tesla, and other European JVs in China exported a ton. Bernstein’s number says Tesla’s export from China to EU is 10x BYD’s.

BMW’s China JV reported that it exported 16,595 units, mainly X3 BEV models, to overseas in the first half of 2023 (didn’t say where, but Bernstein puts BMW China JV EU export number higher than BYD’s EU export).


Unlike French peers, German carmakers still sell a lot of ICE cars in China, and exported EV from China JVs. So Scholz is taking a different view vs. Macron. That’s just one of the issues the two need to reconcile/solve – the other two issues are energy bills and defense, laid out by Politico.

Macau visitors during 2023 golden week holidays

2023 Oct golden week has 8 days (Sep 29 – Oct 6). Mainland visitors arrivals totaled at 709,079.

This number is 4.5x 2022, which was impacted by covid.

When comparing with pre-covid, 2023 is 10% higher than 2017, 3% lower than 2018, and 11% lower than 2019.

Looks okay; no signs of pent-up demand; consistent with other 2023 recovery data.


2027-2022 Oct golden week

How much is home-made coffee vs. Starbucks?

just calculating coffee beans here.

1 grande Starbucks americano (ice/hot), typically $3-4 globally now, comes with 3 shots. (Tall has 2 shots)

1 shot = 7 grams of coffee beans

1 grande americano has 21 grams of coffee beans


just bought some beans (illy, Arabica, Etiopia). Price may wary, but for 250g it’s  ~$10-15

250g can make 10-12 serves of previously calculated grande americano

each serve (grande americano) costs ~$1 of coffee beans


using larger bags of cheaper beans, e.g. $55.5 for 2260g (see below), each serve of grande americano uses ~$0.5 coffee beans


Again, lots of stuff come into play: convenience, time, other ingredients, logo, etc.


Starbucks item prices: https://www.fastfoodprice.com/menu/starbucks-prices/ (Grande americano is $3.45)


Tall latte price globally

 

Perfect Diary or YSG? The dilemma for brand advertising

Following up on the previous blog, Perfect Diary seems to be at the perfect stage to do more brand advertising.

Two problems tho –

1/ what is the core message? Compared with 花西子, perfect diary seems to be less special in terms of message it sends.

2/ YSG wants to be the pipe or the platform. To do so, it needs resources to diversify, which inherently means the lower importance of perfect diary.

It seems to me that the conflict is also due to the short time frame the management has. To go for the ultimate J-curve of perfect diary and to become the holding group with successful tiered brands in a few years = a extremely tough goal.

If we draw a matrix – categories on the x-axis and premium level on the y axis, plus female/male on the z-axis.. long way to go.

China’s housing market (2) [WIP]

Asset allocation in China

Very different from the US, where financial assets represent a large portion of families’ wealth, for most Chinese families, real estate assets (residential) are the top choice and the most important part for asset allocation. According to a survey conducted in 2019, among urban families’ total assets, 59.1% is residential homes while only 20.4% is in financial assets[1],[2]. In a previous analysis on another series of data, housing asset represents 74.1%, 73.8%, and 72.7% of urban households’ total assets in 2010, 2012 and 2014 respectively[3]. Comparatively, in 2016, US households’ mean value of primary residence is only 24.4% of their mean value of total assets, while financial assets are around 42.5%[4].

For one thing, China’s A-share market doesn’t provide meaningful return over the last decade, compared with S&P 500. The chart below is from 2010 to 2019: the black line is CSI 300 Index, which consists of the 300 largest and most liquid A-share stocks, while the blue line is S&P 500.

Exhibit 2. CSI 300 and S&P 500 performance over from 2010 to 2019

In fact, among the 20.4% financial assets, the report said only around 10% (or 2% of total asset) is equity exposure, including stocks and mutual funds.

Meanwhile, housing prices in China is climbing steadily. Buying a home in top tier cities in China is like a leveraged long position in S&P 500 in the US, with lower risks and higher returns. Indeed, it would be comparable to a leveraged buyout deal – and millions of people are actively participating. According to some 2010 info, prices under RMB 30k per sqm[5] were common in Nanshan, Shenzhen; after 10 years, in the same district, new homes are priced at least at RMB 70k per sqm. Indeed, for the same community, prices can easily triple up.

The last decade’s rise is already on the back of a steady growth in the previous decade. In another study, Shenzhen’s housing price index rose from 1 to 3.65 between 2003 and 2013[6]. The same is true for other first tier cities – index increased from 1 to 4.43 for Shanghai, from 1 to 5 for Guangzhou, and from 1 to 7.6 for Beijing. Tier two and Tier three cities generally experience the same trajectory, with average growth rate a few points lower.

With a common 10x return and the ability to take leverage, residential real estate has become the most obvious, safest asset allocation choice with the best return profile for most people in China.

It is also worth noting that many high-quality companies in China, mostly in the internet industry, are not listed on the A-share market. Thus, they remain inaccessible to many people, further limiting their asset allocation choices.

[1] https://www.reuters.com/article/china-household-assets-0424-fri-idCNKCS2260VC (Chinese)

[2] http://pdf.dfcfw.com/pdf/H3_AP202004271378696212_1.pdf (Chinese)

[3] https://www.mdpi.com/2071-1050/12/7/2946/htm

[4] https://www.bostonfed.org/publications/research-department-working-paper/2019/trends-in-household-portfolio-composition.aspx

[5] https://sz.leju.com/news/2020-09-27/06456715630843769180881.shtml (Chinese)

[6] journals.uchicago.edu/doi/full/10.1086/685953

China’s housing market (1) [WIP]

Urbanization and population

According to the World Bank, China’s urban population percentage increased from 36% in 2000 to 60% in 2019, or around 843 million[1]. Two largest cities in China, Shanghai and Beijing, have 24.3 million and 21.5 million residents respectively in 2019 (Exhibit 1).

in millions 2000 2005 2010 2015 2019
Beijing 13.64 15.38 19.62 21.71 21.54
Shanghai 16.09 18.90 23.03 24.15 24.28

Exhibit 1. Beijing and Shanghai residents growth over the past two decades

While the definition for a “resident” is to live for more than 6 month of a given year, two other metrics are “Hukou” and “actual population served / managed” – Hukou, the most conservative one, is a concept dated back to ancient China while the latter is newly disclosed. In 2019, measured by actual population served / managed, Guangzhou has over 22 million, Shenzhen has over 22 million[2], Chengdu has over 21 million[3]. Meanwhile, their official residents in 2019 are 15.3, 13.4 and 16.6 million respectively.

While Hukou population for Shenzhen is only around 5 million, the actual population is 4 times more. The gap seems to be a good proof for Shenzhen’s fast growth over the past few decades, and also implies an outsized demand for future home buying. As further discussed below, Hukou (or certain years of social security tax) has become the prerequisite to buy homes in certain large cities such as Shenzhen. Therefore, fundamentally, the long-term increase in buying pressure is from 1) among the actual population, those who would like to stay in Shenzhen, obtain Shenzhen Hukou and buy homes, 2) the constant increase in actual population managed / served, as Shenzhen continues to attract businesses and provides high-quality jobs.

[1] https://data.worldbank.org/indicator/SP.URB.TOTL?end=2019&locations=CN&start=2000

[2] https://www.thepaper.cn/newsDetail_forward_7843440 (Chinese)

[3] https://m.bjnews.com.cn/detail/159193229415528.html (Chinese)

Current State of Covid

I found this graph a good illustration of what has been happening in the past year – “Zoom” vs. “Vaccine” on Google Trends.

Source: Google Trends

Meanwhile, trend only illustrates new changes – “zoom” has permanently entered people’s life although the number of searches for it lowers overtime.