Why overcapacity is prevalent in China

Thinking about this question, here are five potential answers.

1/ For the older generations, shortages are deeply rooted in their memory, so they dislike the idea that anything might be in short supply.

2/ The required return is too low. Many experienced poverty in their youth, therefore lots of effort for little money is still attractive.

3/ The local governments want to create local jobs and boast about industrial upgrades, with banks being the main enablers. When every local government invest in a similar direction at the same time, it’s hard to control and estimate the entire capacity.

4/ For top party members, abundance of all sorts of goods is a sign of victory for socialism and communism.

5/ China is preparing for war. Many capacity will shut down if at war.

 

China’s soccer teams and their sponsors

It might not be that surprising, but many sponsors of major China local (provincial) soccer clubs in the Chinese Super League didn’t do well after naming the team.

Dalian Wanda and Dalian Shide were the names for Dalian’s soccer club. Dalian is only a city in Liaoning, but Dalian Shide was a strong team in the Chinese Super League. Dalian Aerbin is another club in Liaoning; the boss tried to acquire Dalian Shide.

More people might have heard about Evergrande. Evergrande purchased Guangzhou soccer club in 2010. Guangzhou Evergrande won seven consecutive Chinese Super League titles from 2011 to 2017.

Similar stories could be found for teams across cities/provinces, e.g. Jiangsu, Beijing, Shanghai, etc.

I am not sure if this is common globally. I can think about FTX, which sponsored the Mercedes F1 team and Golden State Warriors. But it’s not something consistently happening on the global stage.

Maybe it’s due to the business model. Property developers were very profitable and can benefit from broader audience with the clubs’ naming. Usually male watch those soccer matches more often, and those who have time and money to watch sports could be wealthier and thus homebuyers.

Liquor (Baijiu) consumption in China

I came across this number today: 6.29 billion liter of Baijiu (a traditional Chinese liquor) was produced in 2023.

I am wondering how to make sense of this.

1 liter = ~0.9kg or 18 liang (两, a traditional Chinese measurement)

6.29 billion liter = 4.5 liter per person, or 81 liang

So if all produced were consumed, it’s 81 liang per person per year, or 1.5 liang per week.

If you assume children (250mn below 15) and many women don’t drink Baijiu that much, it could 3 liang per adult male per week.

It sounds like a pretty high number. One typically won’t drink 3 liang if eat at home. It’s usually for dinning out with business or other occasions.

Considering how occasions like this would decrease over time – younger generation might prefer a different life style, or businesses could be done without being drunk at dinners, it’s hard not to question about how much Baijiu China needs to consume each year.

I won’t be surprised if the volume can be down 1/3 or 1/2 from here in decades, assuming no export or store of value etc.

Search’s problem in China

Search is a two side product.

You need to provide that “10 blue links” to serve consumers. Hopefully consumers can find what they need (have the answer) as fast as they can (no need to go to the next 10 search results).

You also need to serve the advertisers to market or grow their business.

Baidu seems to be challenged in both ways.

Sometimes, the most up-to-date information (with details) is found in Xiaohongshu and Douyin, where users upload tons of posts and videos. User-generated content can carry much more info than official news, as official news is well controlled by gov in China. There are basically not news other than official news.

For business owners, Baidu doesn’t offer much growth. Merchants shall spend more on e-commerce sites directly (which was mainly search-driven before recommendation rose). Douyin and Xiaohongshu may help “create the desire to buy” that search can’t. Some services can be banned from making advertisement (like after-school education). For some other businesses (toB etc.) – Moutai (liquor) is a more efficient sales spending. More importantly, search results are mostly webpages; but webpages are less useful in China vs. the US – a Weibo Account and a WeChat Public Account is more useful.


This actually leads to another interesting thing – I feel independent websites are dying in China. They are not important at all. Maybe China is preferring mobile over PC due to real name, and mobile phone number is the easiest way to fulfill that requirements, but websites don’t necessarily need a mobile phone number. This topic should be explored more.

Living space in China vs. developed countries

According to the China Population Census Yearbook 2020, China has 462 million households, with average area of 111 sqm per household and 41.76 sqm per person. Average room per household is 3.2 and average room per person is 1.2.

Average space per capital of 41.76 sqm is not a small number. 

To compare, I asked ChatGPT for other countries’ numbers – 40-45 is quite the average. Only US, Canada and Australia are meaningfully above that number.

Just to double check in case ChatGPT is wrong, I looked up for German’s average living space, which was 46 sqm per person in 2018.

This number hasn’t changed much in the last decade or so. It was ~42 sqm per person in 2006 already, after decades of improvements (from 19 sqm per person in 1960).


Some further cross -check

Take a look at average home size in Europe, 100 sqm is already quite good.

Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8073340/pdf/ijerph-18-04278.pdf

Average room per person is 1.6 among EU countries.

 

Take turns: Japan and China

Japan largely missed the PC/mobile/internet wave decades ago.

In retrospect, Japan was in “competition” with the US in memory chips etc.

Microsoft chose Beijing as its APAC research center back in 1998.


Now in 2024, Microsoft chose Japan to invest billion of dollars for AI and cloud.

And China is in “competition” with the US in AI and other tech.

China risks losing behind in AI, mostly as the most powerful chips are not allowed to be sold to China.

 

 

The year after Abbott exited China’s infant formula market

At the end of 2022, Abbott Laboratories announced the gradual exit of mainland China’s infant formula market throughout 2023.

Abbott had ~3% market share.

How other international brands were doing in 2023?

Nestle’s Greater China business overall saw 4.2% organic growth in 2023, citing positive growth in Infant Nutrition.

Danone (Aptamil brand) saw market share gain in 2023, with 8.3% yoy like-for-like growth in specialized nutrition in China, North Asia & Oceania.

A2 grew 10.4% yoy in 23H2 (FY24H1) for its China label products, and 16% yoy in 23H1 (FY23H2).

 


 

 

McDonald’s China menu price / China CPI

There was this “oh麦” membership offered by McDonald’s China.

If you buy the membership, you can purchase several “4件套” for a bigger discount.

It was rmb 29 for [Big Mac combo meal + 5 Chicken Nuggets] back in 2021.


The price increased by 1 rmb generally in July 2022, when the membership was upgraded to “O麦金” membership. [https://www.zhihu.com/question/543192349]

[Big Mac combo meal + 4 Chicken Nuggets] -> 30 rmb, or 3.4% increase

The cheaper grilled chicken combo + 4 chicken nuggets also increased by 1 rmb to 26 rmb, or 4%; considering the number chicken nuggets decreased by 1, price hike here is more than 4%.


In Dec 2023, “4件套” price hiked by another 1 rmb.

[Big Mac combo meal + 4 Chicken Nuggets] -> 31, or 3.3% increase

The cheaper grilled chicken combo + 4 chicken nuggets also increased by 1 rmb to 27 rmb.


Another interesting thing is the price before discount.

Here is the table to summarize the modest price increase in China.

 

How China exported deflation & what data to watch

1/ China PPI

China’ PPI (12-month) started to decline from Nov 2021 (Dec 2020 – Nov 2021 when global demand running high and supply running low), and entered the negative territory in Oct 2022 (global demand shock after Fed hiked rates & war in Ukraine)

China’ PPI (12-month) has remained in negative territory for 16 month as of Jan 2024 data. Looks to remain negative for next 6 month at least.

 

2/ RMB depreciation

Average exchange rate for RMB has depreciated ~9% in 2 years against USD, which caused additional price deflation.

Average exchange rate in 2023: 0.1415 USD.

Average exchange rate in 2021: 0.155 USD.

 

3/ Domestic demand

Hard to quantify, but weak China domestic demand is partially causing weakness in global demand in commodities etc., especially from the real estate sector., thus reducing inflation pressure.

The sharp dropped happened in August 2021, when Evergrande’s debt problem was catching world’s attention.

Can you invest in Chinese stocks these days?

Chinese companies’ stock price dropped sharply in the recent months, which seems to be an opportunity for entry. Should people take it?

We need to address a few questions.

Why the drop?

On the surface, China’s economy is entering a slow/no growth mode, with a deteriorating global business environment (especially towards China).

More recently, the sell-off accelerated as many retail investors were “forced” to deleverage. It’s not obvious, but on the personal finance level:

1) home prices declines triggered deleverage, where most Chinese families store most of their wealth. Especially for those who had taken out home equity in the forms of loans when housing prices were peaking in 2021, refinancing at similar level is nearly impossible now. To fill the gap, they need to sell other assets, or to give up the house for auction. Those who had bought stocks using the home equity are likely to suffer big losses in this process.

2) many high-yield investment products have stopped functioning, which may indicate potential meaningful loss in income and principle (those products are likely to have links to real estate developers or equity markets). If people were dependent on those investment products, it’s could cause troubles in personal finance which leads to deleverage.

Therefore, the buying power directly or indirectly built upon people’s home loans or purchases of investment products is liquidating.

 

Why bother to buy? 

1/ Their are still unique companies / business models / edges that’s hard to find elsewhere.

e.g. CATL is still the most efficient and large-scale battery producer, with profits. There are geopolitical concerns but CATL is also building capacities overseas. If the edge in production over others can sustain, and it can grow overseas in a way that local authorities endorse, it looks to be an investable business.

More specifically, the criteria I would argue is that its products or services are incrementally positive to the global economy, or is unique on the global stage, not just among Chinese peers.

In another word, some companies are still a valuable part of global economy, so investors don’t necessarily need to be interested in China, and may choose to hedge some beta/macro risk.

2/ Valuation has come close to global standard.

When you can easily get a 4%+ risk-free rate in savings, it requires a much higher rate for Chinese equities to be attractive.

Depending on risk appetite, 15x p/e implies 6.7% earnings yield, and 12x implies 8.3% earnings yield.

E.g. CATL is around 15x LTM p/e, although we need to see if it’s sustainable as battery prices dropped pretty dramatically. The point is if it’s a normalized 15x p/e for a globally unique business and is growing, it does offer some value to a portfolio.